Patagonia brand profile in Germany 2022
When it comes to outdoor fashion users, brand awareness of Patagonia is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Patagonia in Germany?
In total, 13% of German outdoor fashion users say they like Patagonia. However, in actuality, among the 44% of German respondents who know Patagonia, 30% of people like the brand.
What is the usage share of Patagonia in Germany?
All in all, 7% of outdoor fashion users in Germany use Patagonia. That means, of the 44% who know the brand, 16% use them.
How loyal are the owners of Patagonia?
Around 5% of outdoor fashion users in Germany say they are likely to use Patagonia again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Patagonia in Germany?
In September 2022, about 6% of German outdoor fashion users had heard about Patagonia in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Patagonia in Germany.
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