Netherlands: top erotic online stores 2021

easytoys.nl is the online shop with the highest e-commerce net sales that is focused on the sale of erotic products, with revenues of approximately US$60 million in 2021 in the Netherlands. In second place, lottelust.nl generated around US$11.5 million in e-commerce net sales in the Dutch market.

For an extended ranking or rankings in other product categories, please visit ecommerceDB.com.

Top online stores in the erotic segment in the Netherlands in 2021, by e-commerce net sales (in million US dollars)

Characteristic	E-commerce revenue in million US dollars
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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