Share of consumers shopping online for sex toys on Black Friday 2022, by country

Published by Lynn Beyrouthy, Sep 4, 2024
According to a survey carried out between October and November 2022, approximately 78 percent of respondents in Germany reported they were planning to purchase erotic materials and toys more online rather than offline during Black Friday. The online channel was also the preferred sales channel for sex toys for around two-thirds of respondents in the United Kingdom.

Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country

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Sources

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Release date

February 2023

Region

Worldwide

Survey time period

October to November 2022

Number of respondents

minimum 1,000 respondents

Supplementary notes

The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included.
Date of release is date of access.

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Statistics on " Sex toys e-commerce "

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Overview

6

Key players

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Reach & Traffic

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Online shoppers

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Topics

Sex toys e-commerceLove and sex in South KoreaSexual health in the UKSexual health in ItalySex toy market in the United States
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