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Bounce rate of leading sex toy websites worldwide 2023

Published by Lynn Beyrouthy, Feb 7, 2023
Among some of the leading sex toy websites worldwide, lelo.com recorded the highest bounce rate in January 2023, at around 62.42 percent. In contrast, the German adult toy retailer eis.de recorded the lowest bounce rate that month at 38.88 percent. Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without further action, such as making a purchase or viewing other pages within the website ("bounce").

Bounce rate of leading sex toy websites worldwide in January 2023

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Release date

February 2023

Region

Worldwide

Survey time period

January 2023

Supplementary notes

The source defines bounce rate as the average percentage of website visitors who leave after viewing only one page on the site.
The date of release is that of last access.

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Overview

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Key players

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Reach & Traffic

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Online shoppers

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