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Share of shoppers buying erotic materials and toys online 2022, by generation

Published by Statista Research Department, Jan 2, 2023
In the third quarter of 2022, approximately 21 percent of Generation Z shoppers worldwide reported buying erotic materials and toys online. In comparison, that figure stood at only three percent for Baby Boomers.

Share of global consumers purchasing sex toys online in 3rd quarter 2022, by generation

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Sources

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Release date

November 2022

Region

Worldwide

Survey time period

Q3 2022

Number of respondents

13,510 respondents

Supplementary notes

Consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland. The source indicates that the research always includes a minimum of 1,000 respondents in each country.
Date of release is date of access.

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Overview

6

Key players

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Reach & Traffic

7

Online shoppers

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Further related statistics

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