During a survey in the summer of 2023, about 41 percent of responding chocolate consumers in the United Kingdom stated that they ate Twix in the past twelve months.
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Twix brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 30, 2023). Twix brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2023 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/forecasts/1457315/twix-chocolate-brand-profile-in-the-uk
Statista. "Twix brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2023." Chart. November 30, 2023. Statista. Accessed October 09, 2024. https://www.statista.com/forecasts/1457315/twix-chocolate-brand-profile-in-the-uk
Statista. (2023). Twix brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2023. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/forecasts/1457315/twix-chocolate-brand-profile-in-the-uk
Statista. "Twix Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Chocolate Eaters in The Uk in 2023." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/forecasts/1457315/twix-chocolate-brand-profile-in-the-uk
Statista, Twix brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2023 Statista, https://www.statista.com/forecasts/1457315/twix-chocolate-brand-profile-in-the-uk (last visited October 09, 2024)
Twix brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the UK in 2023 [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1457315/twix-chocolate-brand-profile-in-the-uk