U.S. consumers' purchase locations for rum 2017

American consumers prefer supermarkets when it comes to purchasing rum, according to the Survey Data Table for the Statista survey ‘’Alcoholic beverages in the United States 2017''. The survey shows that 42% of the consumers like to purchase rum from supermarkets, as compared to the 36% share of the respondents who prefer to shop in beverage markets. Wine retailers are another popular choice amongst the rum enthusiasts but only few consumers like to go to gas stations.

Famous rum brands

Bacardi Rum is a U.S. favorite. Almost 8 out of 10 American consumers have heard of the brand that is also extremely successful regarding its sales volumes of rum: Barcadi Rum sold almost 6.5 million 9-liter cases in 2018. Second on the list is Captain Morgan with a sales volume of almost 5.5 million 9-liter cases in the U.S. market in 2018.
When it comes to the global rum market, Tanduay reigns supreme: The Filipino brand sold more 9-liter cases of rum than any other brand in 2018. America’s favorite rum brand Bacardi ranks number two followed by Captain Morgan and McDowell’s No. 1 Celebration.

Gross revenue

America is quite a profitable market for rum sellers. Back in 2004, suppliers were making a gross revenue of US$1.5 billion by selling rum. Fast forward fourteen years and this figure has now jumped up to about US$2.3 billion in 2018.

Where do you usually buy rum?

Share of respondents
Exclusive Corporate Account feature

To view this statistic you need a Corporate Account, which includes the following benefits

  • Access to all content
  • Download as XLS, PPT, PNG and PDF
  • Detailed source and background information
Corporate Account
$650 per month*
(billed annually)
* All products require an annual contract.
   Prices do not include sales tax.
Show detailed source information?
Register for free
Already a member?
Log in

Number of respondents

387 respondents

Age group

21 years and older

Special properties

respondents that buy rum

Supplementary notes

Multiple answers were possible.

Use Statista now: unlimited access to all content

Statistics on "Rum industry"

Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.