Revenue of the men's apparel market worldwide by country 2020
While women may still be the biggest fashion spenders, it’s the men who lead the race in terms of market growth and this is true across all fashion segments including luxury. In fact according to an article in the Vogue magazine, sales of high-end menswear grew faster than womenswear for three consecutive years leading upto 2018. Moreover brands such as Stella McCartney and Isabel Marant, which have historically been focused solely on women have now launched their collections for men. On the retail side of things, Nordstrom launched its men’s flagship store in New York in 2018.
Making rapid progress in global fashion China surpassed in 2020 the U.S. as the largest market for men’s and boy’s apparel, with Japan, Germany and the UK making up the top five. The convenience offered by online shopping not to mention the increasing range of products on offer, are the key factors encouraging men to shop for apparel. The U.S. fashion e-Commerce market is expected to increase from 60.2 billion U.S. dollars in 2016 to almost 100 billion U.S. dollars in 2021. Macy’s, Amazon, Gap and Nordstrom are the leading e-tailers in this space.
Making rapid progress in global fashion China surpassed in 2020 the U.S. as the largest market for men’s and boy’s apparel, with Japan, Germany and the UK making up the top five. The convenience offered by online shopping not to mention the increasing range of products on offer, are the key factors encouraging men to shop for apparel. The U.S. fashion e-Commerce market is expected to increase from 60.2 billion U.S. dollars in 2016 to almost 100 billion U.S. dollars in 2021. Macy’s, Amazon, Gap and Nordstrom are the leading e-tailers in this space.
