Revenue of the men's & boys' apparel market worldwide by country 2018
While women may still be the biggest fashion spenders, it’s the men who lead the race in terms of market growth and this is true across all fashion segments including luxury. In fact according to an article in the Vogue magazine, sales of high-end menswear grew faster than womenswear for three consecutive years leading upto 2018. Moreover brands such as Stella McCartney and Isabel Marant, which have historically been focused solely on women have now launched their collections for men. On the retail side of things, Nordstrom launched its men’s flagship store in New York in 2018.
Even though China has made rapid progress in global fashion, the U.S. still remains the largest market for men’s and boy’s apparel, with India, Japan and the UK making up the top five. The convenience offered by online shopping not to mention the increasing range of products on offer, are the key factors encouraging men to shop for apparel. The U.S. fashion e-Commerce market is expected to increase from 60.2 billion U.S. dollars in 2016 to almost 100 billion U.S. dollars in 2021. Macy’s, Amazon, Gap and Nordstrom are the leading e-tailers in this space.
Even though China has made rapid progress in global fashion, the U.S. still remains the largest market for men’s and boy’s apparel, with India, Japan and the UK making up the top five. The convenience offered by online shopping not to mention the increasing range of products on offer, are the key factors encouraging men to shop for apparel. The U.S. fashion e-Commerce market is expected to increase from 60.2 billion U.S. dollars in 2016 to almost 100 billion U.S. dollars in 2021. Macy’s, Amazon, Gap and Nordstrom are the leading e-tailers in this space.
