Segment shares in total market revenue of the alcoholic drinks market in Australia 2018

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation. The market here is divided into four main segments: Beer, Spirits, Wine and 'Cider, Perry and Beer Mix Drinks'. The biggest players in this field are Anheuser-Busch InBev, Heineken and Diageo. The market for alcoholic drinks is structured into off-trade sales (in stores) and on-trade sales (in bars, restaurants etc.). Statista values off-trade sales at retail prices and on-trade sales at wholesale prices to the on-trade establishments. Additional markups for hospitality services are therefore not taken into account. All sales include consumption taxes on alcohol and retail/off-trade sales include sales taxes or value aded tax (VAT) as well.