Revenue of segments of the home and laundry care market in Australia 2023

Revenue of segments of the home and laundry care market in Australia in 2023

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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Home & Laundry Care market covers cleaning products used for private households. This market is divided into various categories: Laundry Care, which covers detergents for fabric care, Household Cleaners, which covers household detergents for surface care (incl. bleach and toilet care products), Dishwashing Detergents, which covers detergents for washing dishes and cutlery, and Polishes, Room Scents & Insecticides, which covers the remaining specialty products. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included in the shown sales figures. Professional products for industry use or household cleaning services (B2B) have also not been included.

Products covered in the Home & Laundry Care market are characterized by relatively low growth rates and are dominated by a few big brand manufacturers, e.g., Procter & Gamble, Unilever, Reckitt Benckiser, Henkel, Kao, and Lion.The Home & Laundry Care page provides market insights and examine changes in revenue trends, users, and average revenue per user. Sales channel data is also displayed. The sales channel provides the ratio between online and offline purchases and a comparison between purchases made via mobile and desktop devices. The market data only covers the B2C market, and revenue is estimated based on where the transaction occurs. Detailed definitions and explanations for each market are on their corresponding pages.

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