Leading FMCG retail chains in Hungary 2017-2019, by turnover

In 2019, Tesco achieved a turnover of 2.18 billion euros, making it the largest retail chain in the fast-moving consumer goods (FMCG) industry in Hungary. Its biggest competitor was Lidl with a turnover of over two billion euros in the same year.

Grocery shopping in Hungary

According to the findings of a survey conducted in 2019, more than half of Hungarians purchased groceries daily, while over one-third of respondents acquired the necessary products from supermarkets every few days. When asked about the most annoying aspect of grocery shopping, the majority of Hungarians found it very frustrating when they could not find all the items they needed at the same store.

Online grocery shopping in Hungary

Even though the e-commerce market is already established in Hungary, the trend of online grocery shopping is still on the rise with more and more retail chains providing with the possibility of online ordering and home delivery. As of 2019, 22 percent of online shoppers stated that they had purchased groceries online. Moreover, based on the results of a survey realized during the coronavirus (COVID-19) outbreak, of the retail chains offering online ordering, Hungarians were mostly interested in purchasing from the online shop of Tesco.

Gross annual turnover of the largest FMCG retail chains in Hungary from 2017 to 2019

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Source

Release date

2020

Region

Hungary

Survey time period

2017 to 2019

Supplementary notes

* Estimates: Tesco 2019, Lidl 2019, Reál 2018 and 2019, Penny Market 2018, Aldi 2018 and 2019.

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