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Most popular health and beauty brands in Hungary 2021

Published by Flora Medve, Jun 2, 2022
In 2021, BABA was the most popular health and beauty brand in Hungary with eight consumer reach points. Brands in this category recorded considerably low values.

Ranking of health and beauty brands in Hungary in 2021, by consumer reach points (CRP)

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Sources

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Release date

June 2022

Region

Hungary

Survey time period

2021

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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Statistics on " FMCG market in Hungary "

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Statistics on FMCG market in Hungary

Overview

6

Production

7

Retail sales

8

Retail channels

6

Consumer spending

5

Consumption

8

Leading brands

5

Further related statistics

18

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