Most popular health and beauty brands in Hungary 2023

Published by Flora Medve, Oct 30, 2024

In 2023, Nivea was the most popular health and beauty brand in Hungary with seven consumer reach points. Brands in this category recorded considerably lower values compared to other FMCG product categories.

Ranking of health and beauty brands in Hungary in 2023, by consumer reach points (CRP)

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Sources

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Release date

October 2024

Region

Hungary

Survey time period

2023

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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Statistics on " FMCG market in Hungary "

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Overview

6

Production

7

Retail sales

8

Retail channels

6

Online FMCG retail

4

Consumer spending

7

Leading brands

5

Further related statistics

17

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FMCG market in HungaryFMCG market in PolandAlcohol market in HungaryNon-alcoholic beverages in HungaryFood market in Russia
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