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Most popular FMCG brands in Hungary 2020

Published by Flora Medve, Jun 4, 2021
In 2020, Kinder was the most popular FMCG brand in Hungary with 44 consumer reach points. Coca-Cola ranked second with 34 points.

Ranking of FMCG brands in Hungary in 2020, by consumer reach points (CRP)*

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Sources

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Release date

June 2021

Region

Hungary

Survey time period

2020

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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