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Most popular FMCG brands in Hungary 2019

Published by Statista Research Department, May 26, 2020
In 2019, Kinder was the most popular FMCG brand in Hungary with 39 consumer reach points. Mizo ranked second with 35 points.

Ranking of FMCG brands in Hungary in 2019, by consumer reach points (CRP)*

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© Statista 2020

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Sources

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Release date

May 2020

Region

Hungary

Survey time period

November 2018 to October 2019

Supplementary notes

* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."

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