Global top toys, hobby and diy online store sales 2018

This statistic presents a ranking of the most popular online stores worldwide in the toys, hobby and DIY segment in 2018, sorted by annual net e-commerce sales.

For more information please visit ecommerceDB.com.

In 2018, market leader amazon.com generated 16,5 billion U.S. dollars via the sale of products from the toys, hobby and DIY segment worldwide. The online store jd.com was ranked second with a revenue of 8,6 billion U.S. dollars.

Most popular online stores in the toys, hobby and DIY segment worldwide in 2018, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
amazon.com	16,517.1
jd.com	8,628.3
apmex.com	4,105.8
walmart.com	3,740.2
chewy.com	3,529.5
amazon.de	2,843.9
vip.com	2,503.8
jmbullion.com	2,475.9
homedepot.com	2,221.1
amazon.co.uk	2,077.6

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Release date

June 2019

More information

Region

Worldwide

Survey time period

2019

Supplementary notes

The e-commerce market category “Toys, Hobby & DIY” includes the online trade of toys, babyware (inclusive of baby food and clothing), sport, outdoor, DIY and garden products (e.g. sports equipment, outdoor equipment, flowers, plants, tools, DIY products), as well as hobby & stationery articles (e.g. art/collectors’ items, car parts and adult entertainment products).

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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