Greater China: top 10 online stores by revenue 2018

The biggest online stores in Greater China include domestic players like, and, outperforming any other western e-commerce companies such as Amazon or Apple. With a revenue of more than US$60.0 billion, is leading the Chinese e-commerce market.

Greater China, the growing giant

According to the Statista Digital Market Outlook, the revenue in the chinese B2C e-commerce market amounts to almost US$634.0 billion in 2018. The B2C revenue is expected to show an annual growth rate (CAGR 2019-2023) of 10.9%, resulting in a market volume of US$1, 095 billion by 2023. But not only the first-party online sales are growing, but shopping apps and marketplaces are experiencing as well a tremendous growth. Foreign companies do not play a big role as most of the chinese shoppers buy on local online stores., the chinese Amazon is the largest e-commerce retailer in Greater China. Founded in 2004 in Beijing by Richard Liu, ist CEO, is a generalist players, offering products across every category (electronics & media, food & personal care, fashion as well as home furnishings and appliances). In 2018, Inc. generated a turnover of more than US$67.0 billion and according to China e-commerce Research Center, the group has roughly 30 per cent of the Chinese B2C online market.

Most popular online stores in Greater China in 2018, by e-commerce net sales

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Release date

December 2019



Survey time period


Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. 

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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