Top online stores Australia 2023

Woolworths.com.au is leading the Australian e-commerce market, with e-commerce net sales of 3.5 billion U.S. dollars generated in Australia in 2023, followed by coles.com.au with nearly two billion in sales. Third place is taken by shein.com with revenues of over 1.4 billion USD.

For an extended ranking as well as rankings in specific product categories, please visit ecommerceDB.com.

The eCommerceDB provides detailed information for over 30,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

Top online stores in Australia in 2023, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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