Sweden top fashion online store sales 2021

This statistic presents a ranking of the most popular online stores in Sweden in the fashion segment in 2021, sorted by annual net e-commerce sales.

For more information please visit ecommerceDB.com.

In 2021, market leader hm.com generated 384 million U.S. dollars via the sale of fashion articles in Sweden. The online store zalando.se was ranked second with a revenue of 330 million U.S. dollars.

Top online stores in the fashion segment in Sweden in 2021, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
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Supplementary notes

The e-commerce market category “Fashion” includes the online trade of articles of clothing (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports clothing, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: “Toys, Hobby & DIY”).

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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