Leading companiesAmong the companies operating in the Swedish clothing industry, the H&M Group is the leading fashion enterprise. Based on the latest available figures, the group generated over 121 billion Swedish kronor as of June 2020. H&M comprises, among others, the fashion brands H&M, COS, Weekday, Cheap Monday, & Other Stories and Monki, and operates stores worldwide. That same time, in the footwear revenue ranking, BRAV Sweden AB was leading by generating approximately 196 million Swedish kronor. Brav is a major player in the sport and outdoor industry and owns the brands Swix, Toko, Lundhags, Ulvang, Helsport and Hard Rocx.
The H&M Group was not only the leading fashion company in Sweden, it was also among the top three clothing/ footwear retail companies worldwide with roughly 24.8 billion U.S. dollars generated in sales in 2019. That same year, the companies’ sales were highest in Germany, followed by the United States and the United Kingdom.