Familiarity with luxury accessory/fashion brands in the U.S. 2018

Published by Alexander Kunst, Jan 6, 2020

The displayed data on consumers familiarity with luxury accessory/fashion brands shows the results of a Statista survey conducted in the United States in 2018. Some 74 percent of respondents stated that they were familiar with the brand Chanel.
The Survey Data Table for the Statista survey Luxury in the United States 2018 contains the complete tables for the survey including various column headings.

Which of these luxury accessory/fashion brands do you know?

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Number of respondents

900 respondents

Age group

18 years and older

Special properties

American online population, who go shopping at least once a year online or offline and who have bought at least one personal luxury item (new or used) by a popular luxury brand in the past 3 years

Supplementary notes

Multiple answers were possible.