According to the Digital Market Outlook, the Apparel segment of the e-commerce fashion market in Europe created in 2021 a revenue of almost 130 billion U.S. dollars, making it by far the biggest segment according to revenue. The accessories segment created at the same time a revenue of around 48.8 billion dollars. The Statista Digital Market Outlook estimates that the revenue of all three segments will continue to increase. The apparel segment for example is estimated to surpass the 200 billion dollar revenue mark by 2024.
Fashion e-commerce revenue forecast in Europe from 2017 to 2025, by segment
(in million U.S. dollars)
Characteristic
Apparel
Accessories
Footwear
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Data provided by Statista Market Outlooks are estimates
The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.
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Statista. (March 8, 2022). Fashion e-commerce revenue forecast in Europe from 2017 to 2025, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2022, from https://www.statista.com/forecasts/890785/e-commerce-revenue-in-europe-fashion-by-segments
Statista. "Fashion e-commerce revenue forecast in Europe from 2017 to 2025, by segment (in million U.S. dollars)." Chart. March 8, 2022. Statista. Accessed July 03, 2022. https://www.statista.com/forecasts/890785/e-commerce-revenue-in-europe-fashion-by-segments
Statista. (2022). Fashion e-commerce revenue forecast in Europe from 2017 to 2025, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2022. https://www.statista.com/forecasts/890785/e-commerce-revenue-in-europe-fashion-by-segments
Statista. "Fashion E-commerce Revenue Forecast in Europe from 2017 to 2025, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 8 Mar 2022, https://www.statista.com/forecasts/890785/e-commerce-revenue-in-europe-fashion-by-segments
Statista, Fashion e-commerce revenue forecast in Europe from 2017 to 2025, by segment (in million U.S. dollars) Statista, https://www.statista.com/forecasts/890785/e-commerce-revenue-in-europe-fashion-by-segments (last visited July 03, 2022)
