Hennes & Mauritz AB (H&M) is a multinational company based in Sweden. It went public on the Stockholm Stock Exchange in 1974. Founded by Erling Persson in 1947, it was initially called Hennes, the Swedish word for “hers”, and sold only women's clothing. In 1968, the company was renamed to Hennes & Mauritz and, since then, has diversified over the years and expanded its product portfolio to include womenswear, menswear, childrenswear, footwear, accessories, cosmetics and home furnishings.
H&M is one of the leading global fashion companies. H&M has a passion for fashion, a belief in people and a desire to always exceed customers’ expectations – and to do so in a sustainable way. H&M constantly strives to have the best customer offering in each individual market – which includes giving customers the best price. Through multiple brands and concepts H&M offers a broad and varied range of inspiring fashion that lets customers explore and develop their own personal style.
Germany is H&M's largest market. In 2017, 4.4 billion U.S. dollars were generated from that country alone. The company operates almost 5,000 stores worldwide and employs over 120,000 people. As a result, H&M was considered to be the second most valuable apparel brand in the world; behind Nike as of 2018.
H&M aims to be the more sustainable choice for today’s increasingly aware customers. To this end, H&M’s investments in social improvements and reduced environmental impact extend throughout the product life cycle – from responsible use of natural resources to ensuring good working conditions at suppliers’ factories. Sustainability work is thoroughly integrated into the business, not only because it is an investment in the customer offering,but also because it is vital to the group’s long-term growth and development