Number of H&M Group stores as of 2021, by selected country
Hennes & Mauritz AB (H&M) is a multinational company based in Sweden. It went public on the Stockholm Stock Exchange in 1974. Founded by Erling Persson in 1947, it was initially called Hennes, the Swedish word for “hers”, and sold only women's clothing. In 1968, the company was renamed to Hennes & Mauritz and, since then, has diversified over the years and expanded its product portfolio to include womenswear, menswear, childrenswear, footwear, accessories, cosmetics and home furnishings.
H&M is one of the leading global fashion companies. H&M constantly strives to have the best customer offering in each individual market – which includes giving customers the best price. Through multiple brands and concepts H&M offers a broad and varied range of inspiring fashion that lets customers explore and develop their own personal style.
Germany is H&M's largest market. In 2020, 3.2 billion U.S. dollars were generated from that country alone. The company operates roughly 5,000 stores worldwide and employs over 100,000 people. H&M was considered to be the fourth most valuable apparel brand in the world; behind Nike, ZARA and adidas in 2019.