Penetration rate forecast for the Online Food Delivery market in United States until 2024

Published by

Christoph Blumtritt,

Jan 21, 2022

This statistic presents a forecast of the penetration rate in the eServices Online Food Delivery market in United States until the year 2024. According to the Digital Market Outlook, the penetration rate in the eServices Online Food Delivery segment Platform-to-Consumer Delivery in United States is expected to be 20.7 percent in 2024. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 150 countries, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets. The Forecast was adjusted for the expected impact of COVID-19.

Penetration rate forecast for the Online Food Delivery market in United States from 2017 to 2024

Characteristic	Restaurant-to-Consumer Delivery	Platform-to-Consumer Delivery
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Supplementary notes

The eServices market segment Online Food Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-Consumer Delivery. Revenue includes the gross merchandise value (GMV) which is defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. Online Food Delivery comprises services which deliver prepared meals and food that was ordered online for direct consumption. The Restaurant-to-Consumer Delivery segment includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform-to-Consumer Delivery market segment focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process. Not included are orders by telephone, unpacked food for immediate consumption as well as non-processed or non-prepared food (e.g. HelloFresh).

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