Purchase criteria for sport brands in the UK 2017

How important is your previous experience with a brand? Alongside with sporting goods, lifestyle products of sports brands are also included. When I buy sporting goods, I…

by Statista Research Department, last edited Apr 23, 2019
Purchase criteria for sport brands in the UK 2017 This statistic shows the results of a survey conducted in the United Kingdom in 2017 on purchase criteria for sport brands. Some 38 percent of respondents stated that when buying sporting goods they first look at brands they already know. The Survey Data Table for the Statista survey Sports Brands in the United Kingdom 2017 contains the complete tables for the survey including various column headings.
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How important is your previous experience with a brand? Alongside with sporting goods, lifestyle products of sports brands are also included. When I buy sporting goods, I…

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by Statista Research Department, last edited Apr 23, 2019
This statistic shows the results of a survey conducted in the United Kingdom in 2017 on purchase criteria for sport brands. Some 38 percent of respondents stated that when buying sporting goods they first look at brands they already know. The Survey Data Table for the Statista survey Sports Brands in the United Kingdom 2017 contains the complete tables for the survey including various column headings.
Show more
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Statistics on "Sporting goods in the United Kingdom (UK)"
  • Manufacture and trade
  • Retail - sports equipment
  • Retail - snow sports
  • Retail - sportswear
  • Sports retail brands
  • Consumer behavior
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