Online sports and outdoor shop use UK 2023 | Statista

In 2023, roughly 37 percent of people in the United Kingdom had used both the Nike online shop in the past 12 months. Additionally, 35 percent of people had used Sports Direct and adidas, respectively.

Sports and outdoor online shops usage in the United Kingdom (UK) in 2023, by brand

Characteristic	Share of respondents
Nike	37%
adidas	35%
Sports Direct	35%
JD Sports	33%
Angling Direct	21%
I have not used any sports & outdoor online shops	19%
Foot Locker	18%
Decathlon	18%
Chain Reaction Cycles	18%
Blacks	17%
Mountain Warehouse	16%
SportsShoes.com	14%
GO Outdoors	14%
lululemon	13%
Cotswold Outdoor	13%
Regatta	12%
Reebok	11%
tredz	10%
Evans Cycles	10%
Wiggle	9%
American Golf	9%
Other	2%

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Release date

September 2023

More information

Region

United Kingdom

Survey time period

August 11 to September 16, 2023

Number of respondents

4,977 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?"

Multiple answers were possible.

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