Online sports and outdoor shop buzz UK 2023

In 2023, around 31 percent of people in the United Kingdom had seen advertisements for Nike on social media. Furthermore, 30 percent of people had seen advertising for adidas.

Sports and outdoor online shops buzz in the United Kingdom (UK) in 2023, by brand

Characteristic	Share of respondents
I have not noticed any of these brands in the media, on social media, or in advertising	36%
Nike	31%
adidas	30%
JD Sports	27%
Angling Direct	23%
Sports Direct	21%
Chain Reaction Cycles	19%
Foot Locker	16%
GO Outdoors	15%
American Golf	15%
Decathlon	14%
lululemon	14%
Blacks	13%
Cotswold Outdoor	13%
Reebok	12%
Evans Cycles	11%
Mountain Warehouse	9%
SportsShoes.com	9%
Regatta	8%
Wiggle	6%
tredz	5%

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Release date

September 2023

More information

Region

United Kingdom

Survey time period

August 11 to September 16, 2023

Number of respondents

4,977 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months? "

Multiple answers were possible.

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