Online Dating


  • Apps and portals to flirt, chat or fall in love
  • Apps and portals that create matches based on users location (e.g. Spotted)
  • Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
  • Advertising-based online dating portals and apps


  • Niche dating, such as portals or apps for vegetarians
  • Casual Dating for the search for non-committal sex
  • Offline dating agencies
  • Speed dating or similar events for singles
Market definition



  • Revenue in the "Online Dating" segment amounts to US$1,389m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 3.3 % resulting in a market volume of US$1,584m in 2021.
  • User penetration is at 7.4 % in 2017 and is expected to hit 8.3 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$4.76.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$666m in 2017).
Outlook Report: Online Dating

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