Market Insights Advertising & Media Advertising Audio Advertising

Digital Audio Advertising - Saudi Arabia

Saudi Arabia

Ad spending in the Digital Audio Advertising market in Saudi Arabia is forecasted to reach US$9.40m by 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 3.10%, leading to a projected market volume of US$10.95m by 2029.
With a projected market volume of US$7,078.00m in 2024, the majority of revenue will be generated in Saudi Arabia.
In the Digital Audio Advertising market in Saudi Arabia, the number of listeners is expected to reach 7.18m users by 2029.
The average ad spending per user in the Digital Audio Advertising market in Saudi Arabia is projected to be US$1.69 in 2024.
In the Digital Audio Advertising market in Saudi Arabia, 78.32% of the total ad spending will come from mobile in 2029.
Saudi Arabia is experiencing a surge in Digital Audio Advertising investments, reflecting a growing trend towards targeted, personalized marketing strategies in the region.

Key regions: Australia, United Kingdom, Germany, India, Europe

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Analyst Opinion

The Digital Audio Advertising market in Saudi Arabia is experiencing significant growth and development.

Customer preferences: Saudi Arabia has a large and growing population of tech-savvy individuals who are increasingly turning to digital platforms for entertainment and information. With the widespread availability of smartphones and high-speed internet, more people are consuming digital audio content, such as podcasts and music streaming services. This shift in consumer behavior has created a lucrative opportunity for advertisers to reach their target audience through digital audio advertising.

Trends in the market: One of the key trends in the Digital Audio Advertising market in Saudi Arabia is the increasing popularity of music streaming services. Saudi Arabia has a vibrant music scene, and platforms like Spotify and Anghami have gained significant traction among the local population. Advertisers are capitalizing on this trend by partnering with these platforms to deliver targeted audio ads to users. Additionally, podcasts are also gaining popularity in the country, with a wide range of topics and genres available for listeners. Advertisers are leveraging this trend by sponsoring podcasts or inserting ads within the episodes. Another trend in the market is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling them to reach their target audience more efficiently. This technology has gained traction in Saudi Arabia, with advertisers utilizing programmatic platforms to deliver personalized and targeted audio ads to the right audience at the right time.

Local special circumstances: Saudi Arabia has a unique cultural landscape that influences the Digital Audio Advertising market. The country has a strong emphasis on Islamic values and traditions, which means that advertisers need to be mindful of cultural sensitivities when creating audio ads. Advertisements should align with local values and avoid content that may be considered offensive or inappropriate.

Underlying macroeconomic factors: The Digital Audio Advertising market in Saudi Arabia is also driven by macroeconomic factors. The country has a strong economy and a growing middle class, which has led to increased purchasing power among consumers. Advertisers are keen to tap into this market and are investing in digital audio advertising to promote their products and services. Additionally, the government of Saudi Arabia has been actively promoting digital transformation and supporting the growth of the digital advertising industry. This has created a favorable environment for the development of the Digital Audio Advertising market in the country. In conclusion, the Digital Audio Advertising market in Saudi Arabia is experiencing rapid growth and development. Customer preferences for digital audio content and the rise of programmatic advertising are driving this growth. Advertisers are capitalizing on these trends to reach their target audience more effectively. However, it is important for advertisers to be mindful of cultural sensitivities and align their ads with local values. The strong economy and government support for digital transformation are also contributing to the growth of the market. Overall, the Digital Audio Advertising market in Saudi Arabia presents significant opportunities for advertisers to connect with a tech-savvy and engaged audience.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.