Key regions: Germany, United Kingdom, Australia, United States, France
The Instant Messaging Advertising market in Saudi Arabia has been experiencing significant growth in recent years. Customer preferences in Saudi Arabia have shifted towards digital platforms, with a growing number of people using instant messaging apps as their primary means of communication. This has created a lucrative opportunity for advertisers to reach a large and engaged audience through these platforms. Trends in the market show that advertisers are increasingly allocating more of their budgets towards instant messaging advertising in Saudi Arabia. This is driven by the high adoption rate of instant messaging apps among the population, as well as the ability to target specific demographics and personalize advertising messages. Advertisers are also attracted to the cost-effectiveness of instant messaging advertising compared to traditional media channels. Local special circumstances in Saudi Arabia, such as the high smartphone penetration rate and the popularity of social media, have contributed to the growth of the instant messaging advertising market. Saudi Arabia has one of the highest smartphone penetration rates in the world, which has led to a large user base for instant messaging apps. Additionally, social media platforms are widely used in Saudi Arabia, and many instant messaging apps have integrated social media features, allowing users to share content and engage with brands. Underlying macroeconomic factors, such as the young and tech-savvy population in Saudi Arabia, have also played a role in the development of the instant messaging advertising market. The country has a large youth population, and young people are more likely to use instant messaging apps as their primary means of communication. Additionally, the rapid technological advancements and increasing internet penetration in Saudi Arabia have created a favorable environment for the growth of the instant messaging advertising market. In conclusion, the Instant Messaging Advertising market in Saudi Arabia is experiencing significant growth due to customer preferences shifting towards digital platforms, the high smartphone penetration rate, the popularity of social media, and the young and tech-savvy population. Advertisers are increasingly allocating more of their budgets towards instant messaging advertising in order to reach a large and engaged audience.
Data coverage:
The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from Consumer Insightsis reweighted for representativeness.
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