Key regions: France, China, Germany, United States, United Kingdom
The Search Advertising market in Saudi Arabia has been experiencing significant growth in recent years. Customer preferences for online shopping and digital services have contributed to the expansion of this market. Additionally, local special circumstances and underlying macroeconomic factors have further propelled the development of the Search Advertising industry in Saudi Arabia. Customer preferences in Saudi Arabia have shifted towards online shopping and digital services. With the increasing availability of internet access and the widespread use of smartphones, consumers are now more inclined to search for products and services online. This has created a demand for Search Advertising, as businesses seek to capture the attention of these online consumers. Furthermore, Saudi Arabia has a young and tech-savvy population, who are comfortable with using digital platforms for their shopping needs. As a result, businesses are investing in Search Advertising to reach this growing customer base. Trends in the Search Advertising market in Saudi Arabia are aligned with global and regional market trends. The rise of e-commerce and the digitalization of businesses have led to an increased reliance on online advertising. Companies are recognizing the potential of Search Advertising in reaching a wider audience and driving sales. This trend is particularly evident in Saudi Arabia, where businesses are embracing digital transformation and investing in online marketing strategies. As a result, the Search Advertising market is expanding to meet the growing demand from businesses across various industries. Local special circumstances in Saudi Arabia have also contributed to the development of the Search Advertising market. The government's Vision 2030 initiative aims to diversify the country's economy and reduce its dependence on oil. As part of this initiative, there has been a strong focus on promoting digitalization and entrepreneurship. This has created a favorable environment for businesses to invest in online advertising, including Search Advertising. Additionally, the high smartphone penetration rate in Saudi Arabia has further facilitated the growth of the Search Advertising market, as consumers increasingly rely on their mobile devices for online activities. Underlying macroeconomic factors have played a role in the expansion of the Search Advertising market in Saudi Arabia. The country has a strong economy and a high GDP per capita, which provides businesses with the financial resources to invest in advertising. Furthermore, the government has implemented policies to attract foreign investment and promote business growth. This has attracted multinational companies to establish a presence in Saudi Arabia, leading to increased competition and the need for effective marketing strategies, including Search Advertising. In conclusion, the Search Advertising market in Saudi Arabia is developing due to customer preferences for online shopping and digital services, aligned with global and regional trends. Local special circumstances, such as the government's focus on digitalization and the high smartphone penetration rate, have further contributed to the growth of this market. Underlying macroeconomic factors, including a strong economy and government policies to attract foreign investment, have also played a role in the expansion of the Search Advertising industry in Saudi Arabia.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on search advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers search advertising that is displayed on search result pages or next to organic search results.Modeling approach:
A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global search advertising by aggregating advertising revenues from key players (Alphabet (Google), Microsoft (Bing), Baidu, Amazon, Alibaba, etc.). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, and digital consumer spending by country.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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