The Social Media Advertising market in Saudi Arabia is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Saudi Arabia are shifting towards digital platforms and social media for various activities, including advertising. With a high internet penetration rate and a large population of tech-savvy individuals, Saudi Arabian consumers are increasingly relying on social media platforms for information, entertainment, and communication. This has created a lucrative opportunity for businesses to reach their target audience through social media advertising. Trends in the market indicate that social media advertising is becoming more personalized and interactive. Advertisers are leveraging advanced targeting capabilities offered by social media platforms to reach specific demographics and interests. This allows businesses to tailor their advertising messages to the preferences and needs of their target audience, resulting in higher engagement and conversion rates. Additionally, the use of interactive ad formats, such as videos, quizzes, and polls, is becoming increasingly popular in Saudi Arabia, as they provide a more engaging and immersive experience for users. Local special circumstances in Saudi Arabia, such as the high smartphone penetration rate and the popularity of social media influencers, are contributing to the growth of the social media advertising market. Saudi Arabian consumers are highly active on social media platforms, with a significant portion of their daily screen time spent on these platforms. This presents a unique opportunity for businesses to connect with their target audience and build brand awareness through social media advertising. Furthermore, the influence of social media influencers in Saudi Arabia cannot be ignored. These individuals have a large and loyal following on social media platforms, and their endorsements can significantly impact consumer purchasing decisions. Underlying macroeconomic factors, such as the government's focus on diversifying the economy and promoting entrepreneurship, are also driving the growth of the social media advertising market in Saudi Arabia. The government has been actively supporting the development of the digital economy and encouraging businesses to embrace digital marketing strategies. This has led to increased investments in social media advertising by both local and international companies operating in Saudi Arabia. Additionally, the growing number of startups and small businesses in the country are leveraging social media advertising as a cost-effective and efficient way to reach their target audience and compete with larger players in the market. In conclusion, the Social Media Advertising market in Saudi Arabia is experiencing rapid growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Businesses in Saudi Arabia are increasingly recognizing the importance of social media advertising in reaching their target audience and are leveraging advanced targeting capabilities and interactive ad formats to enhance engagement and conversion rates. With the government's support for the digital economy and the growing number of startups and small businesses, the social media advertising market in Saudi Arabia is expected to continue its upward trajectory in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on social media advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers social media advertising generated by social networks or business networks such as Facebook, Tiktok, Instragram, Pinterest, and LinkedIn.Modeling approach:
A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global social media advertising by aggregating revenues from key players (Meta Platforms (Facebook and Instagram), ByteDance (Tiktok and Douyin), Twitter, Snapchat, and Microsoft (LinkedIn)). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, social media users, and digital consumer spending by country.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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