Key regions: United Kingdom, Australia, Japan, Germany, India
The Digital Video Advertising market in Saudi Arabia has been experiencing significant growth and development in recent years.
Customer preferences: Saudi Arabia has one of the highest internet penetration rates in the Middle East, with a large portion of the population being active internet users. This has led to a growing demand for digital content, including video advertising. Customers in Saudi Arabia are increasingly turning to digital platforms for entertainment and information, making digital video advertising an effective way for brands to reach their target audience.
Trends in the market: One of the key trends in the digital video advertising market in Saudi Arabia is the increasing popularity of mobile video consumption. With the widespread availability of smartphones and high-speed internet connections, more and more people are watching videos on their mobile devices. This trend has created new opportunities for advertisers to engage with their audience through mobile video ads. Another trend in the market is the rise of programmatic advertising. Programmatic advertising uses automated technology to buy and sell ad inventory, allowing advertisers to target specific audiences and optimize their campaigns in real-time. This data-driven approach to advertising has gained traction in Saudi Arabia, as it allows advertisers to reach their target audience more effectively and efficiently.
Local special circumstances: Saudi Arabia has a young and tech-savvy population, with a high percentage of the population being under the age of 30. This demographic is highly engaged with digital content and spends a significant amount of time online. As a result, advertisers in Saudi Arabia are focusing on digital platforms to connect with this young audience. Additionally, the conservative nature of Saudi society has led to restrictions on traditional forms of advertising, making digital video advertising an attractive alternative for brands.
Underlying macroeconomic factors: The growth of the digital video advertising market in Saudi Arabia is also driven by the country's strong economic performance. Saudi Arabia is one of the largest economies in the Middle East, with a high GDP per capita. This has created a favorable environment for businesses to invest in advertising and marketing activities, including digital video advertising. Furthermore, the government's Vision 2030 initiative aims to diversify the Saudi economy and reduce its dependence on oil. As part of this initiative, there has been a focus on developing the technology and digital sectors in the country. This has led to increased investment in digital infrastructure and the promotion of digital innovation, creating a conducive environment for the growth of the digital video advertising market. In conclusion, the Digital Video Advertising market in Saudi Arabia is experiencing significant growth and development due to customer preferences for digital content, including mobile video consumption, and the rise of programmatic advertising. The young and tech-savvy population, along with the country's strong economic performance and government initiatives to promote digital innovation, are also contributing to the growth of the market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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