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Cinema - South Africa

South Africa

Revenue in the Cinema market is projected to reach US$169.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.12%, resulting in a projected market volume of US$217.80m by 2029.
In the Cinema market, the number of viewers is expected to amount to 6.2m users by 2029.
User penetration will be 8.8% in 2024 and is expected to hit 9.6% by 2029.
The average revenue per viewer is expected to amount to US$31.64.
In global comparison, most revenue will be generated in the United States (US$20,980.00m in 2024).

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in South Africa has seen significant development and growth in recent years.

Customer preferences: South African customers have shown a strong preference for cinema experiences, with a growing demand for high-quality films and immersive viewing experiences. The popularity of Hollywood blockbusters and local films alike has contributed to the increasing number of cinema-goers in the country. Additionally, the rise of digital platforms and streaming services has not diminished the appeal of cinema, as many customers still value the communal experience and the big screen.

Trends in the market: One of the notable trends in the South African cinema market is the expansion of multiplexes and the introduction of modern technologies. Multiplexes, with their multiple screens and diverse film offerings, have become increasingly popular among customers, providing them with a wider range of choices. Furthermore, the integration of advanced technologies such as IMAX and 3D has enhanced the cinema experience, attracting more customers who seek a unique and immersive viewing experience.

Local special circumstances: South Africa's diverse cultural landscape and rich film industry have contributed to the growth of the cinema market. The country has a vibrant local film industry, producing a variety of films that cater to the tastes and preferences of the local audience. This has fostered a sense of pride and support for local cinema, leading to increased attendance and box office success for South African films. Additionally, the presence of film festivals and events dedicated to showcasing local talent has further boosted the popularity of cinema in the country.

Underlying macroeconomic factors: The growth of the cinema market in South Africa can be attributed to several underlying macroeconomic factors. The country's improving economy and rising disposable incomes have allowed more individuals to afford cinema tickets and indulge in leisure activities. Additionally, the expansion of urban areas and the increasing urbanization rate have created a larger consumer base for cinemas, as more people have access to cinema complexes and entertainment options. Furthermore, the government's support for the film industry through incentives and grants has encouraged the production and distribution of films, contributing to the overall growth of the cinema market. In conclusion, the Cinema market in South Africa has experienced significant development and growth due to customer preferences for high-quality films and immersive experiences, the expansion of multiplexes and modern technologies, the support for the local film industry, and the underlying macroeconomic factors such as improving economy and rising disposable incomes. These factors have collectively contributed to the increasing popularity of cinema in South Africa and are likely to drive further growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.