Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in South Africa has been experiencing significant growth and development in recent years. Customer preferences, market trends, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trajectory.
Customer preferences in South Africa have shifted towards digital entertainment platforms, such as streaming services and online video-on-demand (VOD) platforms. The convenience and accessibility offered by these platforms have resonated with consumers, who now have the option to watch their favorite TV shows and movies at their own convenience, without the limitations imposed by traditional TV schedules. This shift in customer preferences has led to a decline in traditional TV viewership and an increase in the adoption of digital platforms.
Trends in the market reflect this shift towards digital entertainment. Streaming services like Netflix and Showmax have gained significant popularity in South Africa, offering a wide range of content to subscribers. These platforms have capitalized on the growing demand for personalized and on-demand content, providing users with a vast library of TV shows, movies, and documentaries.
Additionally, the increasing availability of high-speed internet connections has further fueled the adoption of digital platforms, as consumers can now stream content seamlessly without buffering or interruptions. Local special circumstances in South Africa have also played a role in the development of the Traditional TV & Home Video market. The country has a diverse population with multiple languages and cultures, leading to a demand for content that caters to these specific preferences.
Streaming services have recognized this demand and have started producing local content in different languages, appealing to a wider audience and further driving the growth of the market. Underlying macroeconomic factors have also contributed to the growth of the Traditional TV & Home Video market in South Africa. The country has seen an increase in disposable income and a growing middle class, which has resulted in higher consumer spending on entertainment and leisure activities.
This has created a favorable environment for the expansion of digital platforms and the adoption of new technologies in the entertainment sector. In conclusion, the Traditional TV & Home Video market in South Africa is experiencing growth and development due to shifting customer preferences, the rise of digital platforms, local special circumstances, and underlying macroeconomic factors. As consumers continue to embrace digital entertainment and as the market becomes more diverse and competitive, the industry is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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