Products purchased online on Black Friday in Italy 2017, by gender

This graph depicts the results of a survey about the intention to purchase products online on Black Friday in Italy in 2017, by gender. According to data published by Pepper, 39 percent of female consumers bought fashions items and accessories, the most common category of products among female respondents, followed by beauty and toiletries products with 24 percent of respondents.

Which kind of products are you planning to buy on Black Friday?

MaleFemale
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Source

Release date

2018

Region

Italy

Survey time period

September 11-22, 2017

Number of respondents

744 respondents

Age group

16 years and older

Supplementary notes

Multiple answers were possible.

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Statistics on "Black Friday in Italy"

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