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Shopping intentions during Black Friday in Italy 2020, by channel

This statistic presents the result of a survey about Italians' shopping intentions during the Black Friday weekend in 2020. According to the data, 40 percent of Black Friday shoppers is going to purchase products or services exclusively online, while one in two respondents would shop both offline and online.

How are you going to shop during the Black Friday sales?

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Source

In cooperation with
YouGov Italy
Release date

October 2020

Region

Italy

Survey time period

October 16 to 18, 2020

Number of respondents

1,010 respondents

Age group

18 years and older

Supplementary notes

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Statistics on "Black Friday in Italy"

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