Try our business solution for free!

Shopping intentions during Black Friday in Italy 2021, by product category

Published by
D. Tighe,
May 9, 2022
In 2021, 55 percent of Italian consumers willing to shop during Black Friday stated they would buy clothing and accessories. The second-most popular category of products was consumer electronics, preferred by 50 percent of the surveyed consumers. While in 2020 only three percent were willing to spend money on traveling-related purchases during Black Friday sales, that number grew to nine percent in 2021.

What are you going to buy during Black Friday sales?

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
YouGov Italy
Release date

November 2021

Region

Italy

Survey time period

2021

Supplementary notes

This question was phrased by the source as follows: "Quali categorie merceologiche pensi che acquisterai?" Respondents could give more than one answer.
The source does not specify the methodology.

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Black Friday in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Black Friday in Italy

Black Friday shopping worldwide

8

Black Friday shopping in Italy

8

In-store shopping

4

Online shopping

6

Further related statistics

20

Further Content: You might find this interesting as well

Statistics

Topics

Black Friday in ItalyUK Christmas shoppingBlack Friday e-commerce in BrazilHoliday season in CanadaBlack Friday in the UK
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu