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Shopping intentions during Black Friday in Italy 2020, by product category

In 2020, almost 60 percent of Italian consumers willing to shop during Black Friday stated they would buy consumer electronics' products. The second-most popular category of products was clothing and accessories, preferred by 55 percent of surveyed consumers. The restrictions imposed by the pandemic forced consumers to avoid travelling. In fact, only three percent was willing to spend in this category of product and services in occasion of Black Friday sales.

What are you going to buy during Black Friday sales?

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Source

Release date

October 2020

Region

Italy

Survey time period

October 16 to 18, 2020

Number of respondents

1,010 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Quali categorie merceologiche pensi che acquisterai?"
Respondents could give more than one answer.

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Statistics on "Black Friday in Italy"

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