Italy: sustainability during Black Friday shopping 2023

The results of a recent survey show that, in 2023, about 54 percent of Gen Z consumers in Italy intended to consider the impact on the environment when choosing what and where to buy during Black Friday. At just over 40 percent, all other generations were more or less equally concerned about their environmental impact.

Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation

Characteristic	Share of respondents
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Release date

November 2023

More information

Region

Italy

Survey time period

2023

Number of respondents

1,500*

Method of interview

Panel survey

Supplementary notes

The source asked respondents the following question:"Will you consider environmental impact when choosing what and where to buy?".
The share of respondents refers to participants who replied "Yes, a lot or partially" to the question above.

* The total number of surveyed respondents for Spain, France, and Italy amounted to 1,500. The number of respondents for Italy specifically was not provided by the source.

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