Share of advertisers on the Chinese New Year's Gala 2019, by industry

Published by
Lai Lin Thomala,
Sep 23, 2019
This statistic shows the share of advertisers during the Spring Festival Gala's countdown in China in 2019, broken down by industry. Approximately 36 percent of all companies who advertised during the Chinese Spring Festival Gala in 2019 were internet companies.

Share of advertisers during the Spring Festival Gala's countdown in China in 2019, by industry

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Release date

February 2019

Region

China

Survey time period

February 2019

Supplementary notes

The 5-hour long Spring Festival Gala (Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and around 30 percent viewership rate in 2019, according to CCTV.

Percentages may not total 100 due to rounding.

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Statistics on Lunar New Year in China

Overview

4

Retail & e-commerce

5

Entertainment

6

Tourism

5

Traditions and celebrations

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Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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