Share of advertisers on the Chinese New Year's Gala 2019, by industry

Share of advertisers during the Spring Festival Gala's countdown in China in 2019, by industry

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Release date

February 2019

Region

China

Survey time period

February 2019

Supplementary notes

The 5-hour long Spring Festival Gala (Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and around 30 percent viewership rate in 2019, according to CCTV.

Percentages may not total 100 due to rounding.

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