Change in global trend of consumer trade-up 2018, by country

The statistic shows the change in trade up/trade down rate of consumers worldwide as of 2018, by country. As of September 2018, consumer trade up rate in India was 26 percent, while trade down rate fell to 10 percent.
Trading up is a situation where consumers purchase higher-priced products or more expensive brands of an item instead of less expensive products. Trading down is the reverse of this scenario.

Change in trade up/trade down rate of consumers worldwide as of 2018, by country*

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Source

In cooperation with
McKinsey
Release date

January 2019

Region

Worldwide

Survey time period

September 2018

Supplementary notes

*Based on total household consumption of the consuming class (defined as the population with a household income of at least $10 a day).

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