In 2020, the search engine advertising accounted for about 14 percent of the total online ad revenue in China. Industry observers projected that e-commerce and news feed advertising would remain the two main revenue drivers of China's online advertising market for the next few years.
Share of search engine advertisement in the total online advertising revenue in China from 2016 to 2020 with a forecast until 2023
Characteristic
Share of advertising revenue
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iResearch. (September 14, 2021). Share of search engine advertisement in the total online advertising revenue in China from 2016 to 2020 with a forecast until 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1021529/china-search-engine-advertising-revenue-share/
iResearch. "Share of search engine advertisement in the total online advertising revenue in China from 2016 to 2020 with a forecast until 2023." Chart. September 14, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1021529/china-search-engine-advertising-revenue-share/
iResearch. (2021). Share of search engine advertisement in the total online advertising revenue in China from 2016 to 2020 with a forecast until 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1021529/china-search-engine-advertising-revenue-share/
iResearch. "Share of Search Engine Advertisement in The Total Online Advertising Revenue in China from 2016 to 2020 with a Forecast until 2023." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1021529/china-search-engine-advertising-revenue-share/
iResearch, Share of search engine advertisement in the total online advertising revenue in China from 2016 to 2020 with a forecast until 2023 Statista, https://www.statista.com/statistics/1021529/china-search-engine-advertising-revenue-share/ (last visited July 27, 2024)
Share of search engine advertisement in the total online advertising revenue in China from 2016 to 2020 with a forecast until 2023 [Graph], iResearch, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1021529/china-search-engine-advertising-revenue-share/