Advertising market share in Germany 2009-2018, by media type

This statistic shows data on the advertising market share in Germany from 2009 to 2018, by type of media. According to the German Advertising Industry Association (ZAW), daily newspapers had an advertising market share of 24 percent in 2009. Nine years later, their market share had dropped to 14 percent. Television held the highest advertising market share in Germany in 2018 at 29 percent.

Advertising market shares in Germany from 2009 to 2018, by type of media

Daily newspapersTVAdvertising papersConsumer magazinesDirectory mediaTrade journalsOutdoor advertisingRadioOnline offersWeekly and Sunday papersCinemas*Newspaper supplements
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Release date

May 2019



Survey time period

2009 to 2018

Special properties

base: gross advertising revenue of the media

Supplementary notes

Some figures were taken from previous publications. According to the source, figures have been rounded.
* Cinemas in 2009 less than one percent.
The source does not provide any information regarding missing percentage points to 100 per cent, or percentage points exceeding 100 per cent.

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Statistics on "Advertising in Germany"

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