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Advertising market share in Germany 2018-2019, by media type

This statistic shows data on the advertising market share in Germany in 2018 and 2019, by type of media. According to the German Advertising Industry Association (ZAW), the Internet had an advertising market share of 33.1 percent in 2018. A year later, the market share has risen to 35.9 percent. It held the highest advertising market share in Germany in 2019.

Advertising market shares in Germany from 2018 and 2019, by type of media

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Release date

June 2020



Survey time period

2018 and 2019

Special properties

base: gross advertising revenue of the media

Supplementary notes

Some figures were taken from previous publications. According to the source, figures have been rounded.
* Cinemas in 2009 less than one percent.
The source does not provide any information regarding missing percentage points to 100 per cent, or percentage points exceeding 100 per cent.

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Statistics on "Advertising in Germany"

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