Between May 2023 and April 2024, luxury fashion house Dior had 14 brand ambassadors in China, the highest number in the luxury goods industry. Guerlain followed with 10 endorsements during this period.
Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024
Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sohu. (June 14, 2024). Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu. "Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024." Chart. June 14, 2024. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu. (2024). Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu. "Number of Brand Ambassadors of Major Luxury Brands in China from May 2023 to April 2024." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu, Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024 Statista, https://www.statista.com/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/ (last visited November 04, 2024)
Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024 [Graph], Sohu, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/