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Coronavirus impact on media ad spending in China 2020, by medium

Chinese media advertising market would very likely experience the slowest growth in 2020 due to the coronavirus pandemic. Print ads would suffer the most as the market demand fell during the lockdown period in the country. In comparison, digital ad spending was estimated to reach 81 billion U.S. dollars in China in 2020, with a slightly lower growth rate at 13 percent.

Forecasted total ad spending affected by the coronavirus COVID-19 pandemic in China in 2020, by medium

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Release date

March 2020



Survey time period

October 2019 to March 2020

Special properties

excluding Hong Kong; digital is excluded in TV, newspaper and magazine; radio excludes off-air radio and digital

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Statistics on "Advertising in China"

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