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Latin America: grocery loyalty program membership 2017

In 2017, 81 percent of the people surveyed in Buenos Aires, Argentina reported being part of a loyalty program for grocery shopping. In the Chilean capital, Santiago, loyalty program membership reached as much as 77 percent of respondents. In contrast, only 44 percent of the Mexican respondents mentioned being subscribed to such programs.

Share of grocery shoppers participating in loyalty programs in selected Latin American countries in 2017

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Sources

Release date

August 2017

Region

LAC

Survey time period

2017

Number of respondents

1,301 respondents

Age group

25-55 years

Special properties

Household member responsible for grocery shopping

Method of interview

Online survey

Supplementary notes

400 people surveyed from Buenos Aires, Argentina. 300 people surveyed from Santiago, Chile. 601 people surveyed from Ciudad de Mexico, Guadalajara y Monterrey, Mexico.

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Statistics on "Supermarkets in Mexico "

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