Age distribution of new consumers on Singles' Day sales in China 2022, by platform

Published by
Yihan Ma,
Feb 3, 2023
During the Singles' Day sales in China in 2022, approximately 46 percent of newly-added Mobile Taobao users were born before the 1970s. Comparatively, users who were born after 2000 only accounted for 11.8 percent of Taobao's user increase.

Age breakdown of newly-added users on Singles' Day in China as of November 2022, by e-commerce platform

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Release date

November 2022

Region

China

Survey time period

October 20 to November 1, 2022

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