Brown-Forman's global net sales by product category 2023

In 2023, Brown-Forman's whiskey category generated about 2.9 billion U.S. dollars in net sales in the United States. Brown-Forman's brand portfolio includes Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, and Korbel champagne.

Brown-Forman's global net sales from 2017 to 2023, by product category (in million U.S. dollars)

Characteristic	Whiskey*	Tequila**	Vodka***	Wine****	Non-branded and bulk*****	Rest of portfolio
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-	-	-	-	-	-	-

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Release date

July 2023

More information

Region

Worldwide

Survey time period

2017 to 2023

Special properties

Fiscal years ending April 30, based on a 52/53-week year.

Supplementary notes

*Includes all whiskey spirits and whiskey-based flavored liqueurs, ready-to-drink, and ready-to-pour products. The brands included in this category are the Jack Daniel's family of brands, Woodford Reserve, Canadian Mist, GlenDronach, BenRiach, Glenglassaugh, Old Forester, Early Times, Slane Irish Whiskey, and Coopers' Craft.
**Includes el Jimador, Herradura, New Mix, Pepe Lopez, and Antiguo.
***Includes Finlandia.
****Includes Korbel Champagne and Sonoma-Cutrer wines.
*****Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.

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