The top bourbon brands are steadily losing market share to smaller brands. In 2022, Jack Daniel's market share in the United States declined to 17.6 percent from a high of 23 in 2017 and 2018.
Straight whiskey market share in the United States from 2017 to 2022, by brand
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Beverage Information Group. (September 30, 2023). Straight whiskey market share in the United States from 2017 to 2022, by brand [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight whiskey market share in the United States from 2017 to 2022, by brand." Chart. September 30, 2023. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. (2023). Straight whiskey market share in the United States from 2017 to 2022, by brand. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight Whiskey Market Share in The United States from 2017 to 2022, by Brand." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group, Straight whiskey market share in the United States from 2017 to 2022, by brand Statista, https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/ (last visited October 13, 2024)
Straight whiskey market share in the United States from 2017 to 2022, by brand [Graph], Beverage Information Group, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/