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Diageo's net sales worldwide 2013-2020

This statistic depicts Diageo's net sales worldwide from 2013 to 2020. According to the report, Diageo's global net sales amounted to approximately 1.18 billion GBP in 2020.


Diageo is operating in the global alcoholic beverage segment and makes well-known brands such as Smirnoff vodka, Johnnie Walker Scotch whisky, Baileys liqueur and Guinness stout. The product portfolio is derived of beer, wine and spirits and the alcoholic beverages are sold in more than 180 countries. The British company is headquartered in London, UK and was founded through the merger of Guinness and Grand Metropolitan in 1997. The firm’s name was created by a branding consultancy and consists of a combination of the Latin term ‘dies’, which means day, and the Greek word ‘geo’, meaning world. The chosen name is meant to reflect that the company’s products bring pleasure everyday and everywhere.

Scotch accounted for the largest net sales share of Diageo worldwide in 2019. Within the category, Johnnie Walker was the best-selling Scotch whisky in the world. The brand’s key markets include the United States, Global Travel Asia & Middle East, Brazil, Mexico, China, Thailand, South Africa and Taiwan.

Net sales of Diageo worldwide from 2013 to 2020 (in million GBP)*

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Release date

August 2020



Survey time period

2012 to 2020

Special properties

Fiscal year ends on June 30 of each year

Supplementary notes

* On the date of June 30 of each corresponding year, the exchange rate according to was:
1.00 GBP (Great Britain Pound) = 1.57 USD (United States Dollar) in 2012.
1.00 GBP = 1.52 USD in 2013.
1.00 GBP = 1.71 USD in 2014.
1.00 GBP = 1.57 USD in 2015.
1.00 GBP = 1.33 USD in 2016.
1.00 GBP = 1.30 USD in 2017.
1.00 GBP = 1.32 USD in 2018.
1.00 GBP = 1.27 USD in 2019.
1.00 GBP = 1.26 USD in 2020.

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