Preferred categories for festive shopping India 2018

Presenting young members of a family with clothes is arguably an essential for important Indian festivals. Hence, the preference of clothes at about 66 percent, over other categories in shopping was evident in the survey conducted to measure consumer behavior during the country's festive season, which typically center around the Hindu festivals of Dusshera and Diwali. Electronics ranked second according to respondents.

Preferred categories for festive shopping across India in 2018

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Sources

Release date

2018

Region

India

Survey time period

2018

Number of respondents

50,000+

Method of interview

Face-to-face interview

Supplementary notes

Specific date of survey was not mentioned by the source.

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