Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Factors influencing festive purchase decisions India 2018

During the survey conducted on factors influencing purchase decisions throughout the festive season in 2018 across India, 64 percent of the respondents' priority was the product feature, closely followed by 60 percent focusing on discounts.
A dramatic increase in the share of consumers emphasizing on customer experience from just 26 percent in 2017 to 41 percent in 2018 was recorded, as the product and service experiences had become a crucial indicator of purchaser loyalty in the recent years.

Factors influencing purchase decisions during festive season across India in 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

In cooperation with
LitmusWorld
Release date

November 2018

Region

India

Survey time period

2018

Number of respondents

50,000+

Method of interview

Face-to-face interview

Supplementary notes

Specific date of survey was not mentioned by the source.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Valentine's Day in Italy"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.